Name: Marketing in a Digital World (Higher Education Short Course)
Price: 1500 £

This course is made up of two units:

Marketing Processes and Planning (15 credits)

This unit is designed to introduce you to the dynamic world of the marketing sector and the wealth of exciting career opportunities available to support their decision-making in their career choices. You will have the opportunity to learn about the competencies and behaviours required by employers to work in the marketing sector. You will be introduced to the key principles of marketing, enabling you to develop a marketing plan and to employ elements of the marketing mix to achieve results. You will also study the underpinning theories and frameworks of marketing while relating them to real-world examples, including products and services that they encounter in their daily lives. The knowledge, understanding and skill sets that you will gain on successfully completing this unit will enhance your career opportunities, whether these are setting up their own business or employment in an organisation.

Digital Business in Practice (15 credits)

In today’s world, new technologies play an increasingly important role in the economy and in society. To remain competitive, businesses need to continually update and upskill their workers’ competence. There is also a responsibility and onus on individuals to keep up to date with the changing digital landscape. In this unit you will explore the impact of a range of digital technologies on the workplace. You will examine how these technologies can support businesses aims and services and allow interaction with customers, for example, to promote their business, to encourage people to visit their e-commerce site, to buy goods or services, to drive and increase sales, and to provide high levels of customer service. The skills generated through an understanding of the practical and necessary use and application of relevant technologies will enable you to present yourself as being digitally literate to employers and give you the confidence to succeed in applying modern, digital methods.

This course is delivered online and will consist of weekly ‘live’ (synchronous) 2-hour workshops and seminars delivered through our Online Learning Platform along with learning materials which you will be guided through and able to complete at a time convenient to you.

You will learn through research, independent study, directed study and workplace scenarios. By participating in vocational activities, you will develop key behaviours and transferable skills such as communication, teamwork, research, and analysis. Plus, you’ll be taught by a friendly, committed, and qualified team of lecturers who have both professional and teaching experience.

Assessment

There are no exams as you will be assessed through a mixture of written assignments, and practice-related coursework. You will also be supported with a wide range of learning resources made available via Activate Learning’s Online Learning Environment (ALO), including access to textbooks, articles, and multimedia content. You will have student access through your Activate Learning IT account to appropriate digital applications

Support

You will have a range of support made available to you, including academic and pastoral support, learning support and access to additional support funds (if eligible). Please see our Support Pages for further information.

Additional study support

Whether you have a recognised disability, specific learning difficulty, or not, you will be eligible to access additional learning support in all the following areas:

assistive software training
IT upskilling
essay planning and structure
proofreading and editing written work
bibliographies and referencing
time management and personal organisation
revision and exam tips
presentation techniques

We consider every application individually as part of our commitment to widening access for learners who may not meet traditional academic entry criteria.

Typical UCAS Tariff

Use the UCAS Tariff Calculator to check how your qualifications translate into tariff points.

Normally, entry requires a minimum of 48 UCAS points from your Level 3 qualifications comprised of either:

a BTEC Level 3 qualification such as an Extended Diploma in Business or other relevant subject.

a GCE A Level profile that demonstrates strong performance in a relevant subject, or satisfactory performance across more than one A Level.

other related Level 3 qualification.

an Access to Higher Education Diploma in a relevant subject.

a T Level in a related subject, at Pass or above, or

an international equivalent to the above qualifications.

In addition, you should have one of the following:

GCSE English and Maths at grade 4 (C) or above.

Equivalent qualifications, such as Functional Skills Level 2, may also be accepted

Please speak to us if you cannot find your actual qualification certificates.

Recognition of Prior Learning (RPL)

We welcome applications from people with a wide range of experiences and backgrounds.

If you do not meet the formal entry requirements above but have relevant work experience, training, or alternative qualifications, you may still be eligible to apply through our Recognition of Prior Learning (RPL) process.

This process allows us to recognise the learning you have gained through professional practice, previous study, or other experiences when we assess your RPL application.

If you need any further advice or guidance, please see our How to Apply for a Higher Education Course, or send an enquiry through our Contact Us page.

Admissions Information

Our Admissions Policy outlines our commitment and responsibilities to applicants, while the Admissions Procedure for Higher Education explains the application and enrolment process.

All applicants are also encouraged to read our Higher Education Terms and Conditions, which provide important information and reference the relevant policies and procedures that apply to applicants and enrolled students. These can be found at the bottom of our Higher Education Policies page.

Upon successful completion of this course, you will be perfectly positioned to further your learning by moving on to study either another short course or the full Higher National Certificate (HNC) or Higher National Diploma (HND) in Leadership and Management for England qualifications

Career opportunities could include Teaching, Research and development, operations management and retail management to name a few.

‍On successful completion, you will receive a Certificate of Unit Completion awarded by Pearson

£1,500 per year home/EU students.
International students for study in the UK, not accepted

Tuition fees are published for the first year of entry only and may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by the Office for Students.

*Fee information for European Union (EU) students: If your course starts on or after the 1st August 2021, you will no longer be eligible for financial support from Student Finance England unless you meet one of the following criteria:

You are able to benefit from the citizens’ rights agreements

you are an Irish national living in the UK or Republic of Ireland – benefits of Irish nationals under Common Travel Area guidance arrangement will continue

Additional costs include:

You will need access to a laptop or PC for your course along with an internet connection

Marketing in a Digital World (Higher Education Short Course)

Course Details

IMPORTANT INFORMATION