Marketing Essentials for non-marketing professionals (Higher Education Short Course)

Name: Marketing Essentials for non-marketing professionals (Higher Education Short Course)
Price: 1500 £

Marketing plays a vital role in how organisations connect with customers, build their brand and grow their success. This higher education short course is designed to introduce you to the key principles of marketing, helping you understand how strategies are developed and applied across a range of industries.

Whatever your background, this course provides an accessible introduction to marketing.

It’s also ideal for mature learners looking to progress in their careers, explore a new interest, or build skills that are valued across many roles.

If you’re returning to education after a break, you may feel a little unsure—but this course offers a supportive and structured environment to help you rebuild confidence and enjoy learning again.

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Course Details

Study Mode

Part Time

Start & End

25 January 2027 – 19 April 2027

Day(s) of the week

One ‘live’ 2 hour evening seminar including time for questions, per week. This is currently scheduled for a Wednesday evening.

Duration

13 Weeks

Contact hours

120 hrs

Self-study hours

120 hrs

Fees

£1500

This course starts by looking at the contemporary organisations. You will learn about

The different types, sizes and scope of organisations

The interrelationship of the various functions in an organisation and how they link to organisational structure

The positive and negative influence/impact the macroenvironment has on business operations

The internal strengths and weaknesses of a specific business and their interrelationship with external macro factors.

You will also gain insight into marketing approaches and their application in contemporary organisations, including:

The role of marketing and how it interrelates with other business units of an organisation

Different ways in which organisations use elements of the marketing mix to achieve overall business objectives

Marketing plans and how they support the achievement of marketing objectives

Media plans to support a marketing campaign for an organisation.

Transferable skills are those such as communication, teamwork, research and analysis, which are highly valued in higher education and in the workplace. By the end of the course, you will have sound knowledge of the basic concepts of effective marketing.

This course is made up of two units:

The Contemporary Business Environment (15 credits)

The aim of this unit is to give you the background knowledge and understanding of business, the functions of an organisation and the wider business environments in which organisations operate. You will examine the different types of organisation (including for-profit and not-for-profit), their size and scope (for example, micro, small- and medium-sized enterprise, transnational and global) and how they operate. You will explore the relationships that organisations have with their various stakeholders and how the wider external environments influence and shape business decision-making. The knowledge, understanding and skill sets that you will develop through studying this unit will help you to have an insight into different business functions, which will support you with further study, support the development of analytical thinking and the application of key analytical tools used throughout business planning, and enable them to choose your preferred areas of specialism in future studies and in your professional career.

Marketing Processes and Planning (15 credits)

This unit is designed to introduce you to the dynamic world of the marketing sector and the wealth of exciting career opportunities available to support their decision-making in their career choices. You will have the opportunity to learn about the competencies and behaviours required by employers to work in the marketing sector. You will be introduced to the key principles of marketing, enabling you to develop a marketing plan and to employ elements of the marketing mix to achieve results. You will also study the underpinning theories and frameworks of marketing while relating them to real-world examples, including products and services that they encounter in their daily lives. The knowledge, understanding and skill sets that you will gain on successfully completing this unit will enhance your career opportunities, whether these are setting up their own business or employment in an organisation.

This course is delivered online and will consist of weekly ‘live’ (synchronous) 2-hour workshops and seminars delivered through our Online Learning Platform along with learning materials which you will be guided through and able to complete at a time convenient to you.

You will learn through research, independent study, directed study and workplace scenarios. By participating in vocational activities, you will develop key behaviours and transferable skills such as communication, teamwork, research, and analysis. Plus, you’ll be taught by a friendly, committed, and qualified team of lecturers who have both professional and teaching experience.

Assessment

There are no exams as you will be assessed through a mixture of written assignments, and practice-related coursework. You will also be supported with a wide range of learning resources made available via Activate Learning’s Online Learning Environment (ALO), including access to textbooks, articles, and multimedia content. You will have student access through your Activate Learning IT account to appropriate digital applications

Support

As a student with Activate Learning you will access to a range of support, including study support delivered on an individual basis coupled with other resources, as it is important to us that you have the support you need to succeed in your studies.

You will also have access to pastoral support, learning support and access to additional support funds (if eligible). Please see our Support Pages for further information.

Whether you have a recognised disability, specific learning difficulty, or not, you will be eligible to access additional learning support in all the following areas:

assistive software training

IT upskilling

essay planning and structure

proofreading and editing written work

bibliographies and referencing

time management and personal organisation

revision and exam tips

presentation techniques

IT upskilling

essay planning and structure

proofreading and editing written work

bibliographies and referencing

time management and personal organisation

revision and exam tips

We consider every application individually as part of our commitment to widening access for learners who may not meet traditional academic entry criteria.

Typical UCAS Tariff

Use the UCAS Tariff Calculator to check how your qualifications translate into tariff points.

Normally, entry requires a minimum of 48 UCAS points from your Level 3 qualifications comprised of either:

a BTEC Level 3 qualification such as an Extended Diploma in Business or other relevant subject.

a GCE A Level profile that demonstrates strong performance in a relevant subject, or satisfactory performance across more than one A Level.

other related Level 3 qualification.

an Access to Higher Education Diploma in a relevant subject.

a T Level in a related subject, at Pass or above, or

an international equivalent to the above qualifications.

In addition, you should have one of the following:

GCSE English and Maths at grade 4 (C) or above.

Equivalent qualifications, such as Functional Skills Level 2, may also be accepted

Please speak to us if you cannot find your actual qualification certificates.

Recognition of Prior Learning (RPL)

We welcome applications from people with a wide range of experiences and backgrounds.

If you do not meet the formal entry requirements above but have relevant work experience, training, or alternative qualifications, you may still be eligible to apply through our Recognition of Prior Learning (RPL) process.

This process allows us to recognise the learning you have gained through professional practice, previous study, or other experiences when we assess your RPL application.

If you need any further advice or guidance, please see our ‘How to Apply for a Higher Education Course’, or send an enquiry through our Contact Us page.

Admissions Information

Our Admissions Policy outlines our commitment and responsibilities to applicants, while the Admissions Procedure for Higher Education explains the application and enrolment process.

All applicants are also encouraged to read our Higher Education Terms and Conditions, which provide important information and reference the relevant policies and procedures that apply to applicants and enrolled students. These can be found at the bottom of our Higher Education Policies page.

Marketing Essentials for non-marketing professionals (Higher Education Short Course)

Course Details

IMPORTANT INFORMATION